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Free Deluxe Samples and Domestic Shipping with any $50+ Order.

Free Deluxe Samples and Domestic Shipping with any $50+ Order.


Start by understanding your skin type and what it needs to look its best. Then determine skin tone and desired coverage and finish.


STEP 1 Start by identifying your skin type.

  • Normal – even tone & texture.
  • Dry – tight feeling, sometimes flaky, small pores, dry texture.
  • Oily – larger pores, shiny texture, can be prone to breakouts.
  • Combination – Drier characteristics on outer perimeter, oily characteristics toward center of face.

STEP 2 Next identify your skin tone. This will help you in choosing the appropriate foundation color to match your skin.

  • Look at your neck or the inside of your arm to determine if your undertone
  • Golden – more yellow in tone
  • Warm – more pink in tone
  • Neutral – a balance of both
  • Olive – more cool/green in tone

STEP 3 Determine your desired coverage – light, medium or full. Keep in mind you most likely will not need the same amount of coverage everywhere.

  • For example, you may need more coverage in the center of your face, or under the eyes. Spot concealing is a great way to keep the skin looking fresh and natural while covering blemishes.
  • Foundation can be applied to the center of the face, stretching and blending outwards.
  • Concealer should only be applied in areas that demand more coverage – typically areas that have brown spots or blemishes and are red, or under eyes in areas of depth or discoloration.

STEP 4 Determine your desired skin finish – matte, semi-matte, radiant glow, dewy, shiny.

PRO Tip: Keep in mind that your skin can vary in finish texture. For example, you can create a semi-matte finish in areas through the center of the face, and create a dewy finish in areas that catch the light to naturally enhance the features, placement is key to achieving this result.