Trailblazing. Iconic. Revolutionary. Those who knew him up close or from a distance can agree – Kevyn Aucoin is celebrated as perhaps the most influential makeup artist of our time. There's no doubt Kevyn's technical abilities were unparalleled. But his philosophy and fondness for celebrating individuality are what set him and his artistry apart in an industry so prone to norms and traditions. At a time when the world of makeup artistry was impersonal, distant and out of reach, Kevyn was the first to welcome beauty enthusiasts backstage. Kevyn Aucoin made it his mission to share his techniques with anyone willing to learn them; he made his methods accessible to millions in his bestselling books – The Art of Makeup, Making Faces and Face Forward. In them, he divulged the secrets of his art, teaching makeup application step-by-step in his own words. These makeup ‘bibles’ are timeless must-haves for artists and beauty consumers today.
The iconic makeup artist later launched his namesake brand in 2001. Today, Kevyn Aucoin Beauty is a visionary collection of cosmetics and tools that reflect artistic expertise and philosophies, which is deeply rooted in values of empowerment, originality, and inclusivity. It is a brand for anyone and everyone, and made accessible by way of innovative, easy-to-use and beautiful formulas. Kevyn Aucoin Beauty products and techniques celebrate fearless creativity that is obtainable by all. Beauty belongs to the brave.